Imagine a scenario we've seen unfold time and time again: A company that prides itself on being a tech innovation trendsetter embarks on a high-spirited journey to revamp its corporate culture. Leadership is all in, pouring resources into comprehensive workshops, inspirational team-building retreats, and even a vibrant rebranding of company values that now grace every corner of the office and the digital workspace alike. Management feels good. Employees have their healthy, but well-camouflaged doubts.
I recently had the honor of attending the 175th Anniversary celebration of Miss Porter’s School, where a high caliber panel of neuroscientists discussed how the mind construes meaning from the arts and ultimately gains joy from the process.
Sure, if you want to forge your culture to become more innovative, dynamic, or customer-oriented, you can work on your values, your people’s behavior, and their mindset.
Everybody wants it, nobody seems to have it: A culture of innovation. But what exactly do we mean when we call for a culture of innovation? After all, how can we create a desired culture, if we don’t know exactly what it looks like?