Demystifying Organizational Storytelling

Organizational storytelling is a new buzzword in the world of organization development. While for decades, nothing but quantitative data and process orientation mattered, we are now finally paying more attention to less tangible factors such as organizational culture and storytelling.

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Topics: organizational storytelling, Branding, corporate storytelling

Organizational Storytelling: Told and Untold Stories of Organizational Change

Robert Galvin, former CEO of Motorola, once said he used to listen into daily life and conversations at Motorola as if they were a symphony. Entering the building, he would aim to understand how the musical masterpiece unfolded around him, noting the dissonances and the harmonies.

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Topics: Organizational Culture Change, organizational storytelling, Branding, corporate storytelling

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