Faced with decreasing market share caused by the "Pepsi Challenge" taste-test battle, Coca Cola launched “Mission Kansas” in the 1980s to reformulate Coke. As Pepsi was going sweeter, New Coke was to follow the trend in an attempt to take over the lead again with the altered taste.
"We Are Not That Dumb, We Are Not That Smart": On The Scalability Of Innovation
Posted by
Erika Jacobi, Organizational Change and Innovation Consultant, C-Suite Executive Coach/Advisor on October 18, 2015
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Topics: Business Innovation, product innovation, disruptive change, Disruptive Innovation
Disruptive Change - Why Framing Innovation Matters
Posted by
Erika Jacobi, Organizational Change and Innovation Consultant, C-Suite Executive Coach/Advisor on October 5, 2015
In a study released by Gilbert and Bower, the authors extrapolate that when companies face major disruptions in their markets, the way their managers perceive that disruption influences a company’s response profoundly.
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Topics: Organizational Transformation, Innovation, Change Management, Business Innovation, disruptive change