April 12 - May 17 -- 6 Tuesdays 8pm-10pm EST
max 10 participants - Live Zoom conferences/Follow-up via Learning Platform - $449/participant
Session 1: Assessing Your Business Situation
April 12, 8-10 pm EST
- Fully assessing your current business situation.
- Making sense of your current feelings, actions, and reactions.
- Developing a powerful can-do mindset for outstanding business growth.
- Discussions, group work, individual exercises.
Session 2: Your Unique Selling Point, Vision & Mission
April 19, 8-10 pm EST
- Exploring what makes you stand out.
- Understanding your unique values and how you can use them for your USP/vision/mission.
- Homing in on the best and most supportive versions of your USP/vision/mission for your marketing/sales.
- Discussions, group work, individual exercises.
Session 3: Compelling Messages & Actions to Support Your USP
April 26, 8-10 pm EST
- Crafting provocative propositions to support your USP.
- Developing actions that help materialize the provocative propositions.
- Integrating provocative propositions and actions into your websites, client meetings, marketing & sales.
- Discussions, group work, individual exercises.
Session 4: Identifying and Transforming Unhelpful Belief Systems
May 3, 8-10 pm EST
- Identifying mental roadblocks regarding your positioning, marketing, and sales.
- Transforming old unhelpful patterns into new powerhouses.
- Gaining confidence in positioning and marketing yourself.
- Discussions, group work, individual exercises.
Session 5: Tailored Business Development Plan & Time Line.
May 10, 8-10 pm EST
- Setting new business and growth goals (and enjoying it).
- Discovering potential obstacles and roadblocks.
- Refining and committing to your business growth.
- Discussions and exercises that lead to the development of a business development plan and growth timeline.
Session 6: Showcase your new positioning, USP, & Biz Plan
May 17, 8-10 pm EST
- Present your tailored business development plan, vision, mission, and USP.
- Receive feedback from your cohort peers and Dr. Jacobi.
- Reflect on the feedback and benefit from other plans and ideas.
- Make final refinements to your own business development plan.
